We had the pleasure of rebranding Shoey's Bakery in South West Rocks. This iconic local business is beloved for its fun, coastal charm, and our goal was to capture that essence in a fresh, engaging visual identity, whilst still keeping some visual ties to the old branding. Through thoughtful design, we were able to tell the story of Shoey's Bakery, celebrating its roots while giving it a fun modern twist that resonates with both locals and visitors.