// FEATURED PROJECT
Sight Sea - Port Macquarie
Adventurous Brand & Web Design for 4x4 Bus Tours
Overview:
Saturday Design Studio partnered with Sight Sea, an all-terrain charter service offering immersive 4x4 bus tours along the stunning Mid North Coast of NSW. The goal was to create a bold, adventurous brand identity that reflects the spirit of exploration at the heart of their tours, from rugged coastlines and remote beaches to off-road bushland and hidden gems.
The Design Approach:
We crafted a brand that balances energy and professionalism — with a visual identity inspired by the natural textures and colours of the Mid North Coast. The logo design evokes movement and terrain, while the supporting palette and typography are grounded in the raw beauty of the region. The Squarespace website was designed to guide visitors smoothly through tour info, booking and FAQs while showcasing the visual impact of the experience.
Deliverables:
Custom logo design and visual identity
Brand guidelines and usage assets
Squarespace website design and copy direction
Print and digital marketing materials
Social media and promotional design
The Result:
Sight Sea now has a cohesive, dynamic brand and digital presence that positions them as a premium experience provider for locals and tourists alike — inviting people to explore the wild side of the Mid North Coast with confidence and clarity.
